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Voter turnout has been decreasing in established democracies around the world over the past 40 years.[1] So what can you do, as an individual, to reverse this trend? Social scientists say that there are four main reasons people vote (or don’t vote) and they all affect each other like this: PB + D > C.[2]

P = probability that an individual’s vote will affect the outcome of an election
B = perceived benefit of the outcome
D = democracy, civic duty; immediate gratification from the act of voting itself
C = time, effort, and financial cost involved in voting

Basically, all the pros (P, B, D) need to outweigh the cons (C). When you’re talking to someone who isn’t planning on voting, you have a much better chance of convincing them to cast their ballot by making a strong case for the pros, and minimizing the cons. Here’s a practical guide to shifting the decision in favor of voting.

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How

How To

It’s very hard to write your own resume because a resume is a macro view of your life, but you live your life at the micro level, obsessing about daily details that have no bearing on your resume. For that reason, a lot of people hire someone to help them. After all, spending money on a resume writer is one of the few expenditures that will have good return right away. But if you’re writing your resume on your own, the first thing you’ll have to do is make some mental shifts. You need to rethink the goals of a resume, and rethink the rules of a resume in order to approach the project like the best of the resume professionals. That means not making the most common resume mistakes, and not breaking a few key rules.

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